After the research project, I looked for a way to sort the various ideas, examples and fields. I used a mind map on A3 paper and color coded the ideas. It helped me that I tried to group ideas during the research process in my research journal.

I put my essay question at the center and draw branches out. I ended up with several areas that I considered important for the essay. They are: Boutique hotels in general, the target audience of the Ace hotels, the future of the Ace Hotel, the book „Experience Economy“ by Pine and Gilmore, the selection of neighborhoods by the Ace, a general description of the Ace Hotel Group and their history, the adaptive reuse of historic and buildings and the aspect of Interior Design of the Hotels. As you might see, each point consists of various sub-points.

The mind map helped me in finding my chapter structure and my headings for each structure.

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